Pelikan Artline

Pelikan Artline

Stix Colouring Book

Brief

Design a colouring book using Artline Stix toy characters. The colouring book is designed as a gift with purchase (GWP) when customers buy products from the Artline Stix pens and toys product range.

Our approach

Our design team brainstormed, researched colouring books and then designed our own unique style of graphic images and theme pages to match the personality of each Artline Stix toys character.

 

Techniques used

Each page was hand sketched, once the sketches were perfected and approved by the client they were transferred in to the book layout using InDesign.

Result

The final colouring book was loved by the client and positively received by consumers. The campaign increased sales for the Artline Stix pen range.

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