Temporary Display

Temporary Display

Dyson Counter Unit

Dyson’s brief was to visualise a counter display to demonstrate the effective use of the handheld vacuum in mattress protection against allergies with the powerful suction and new cleaning accessories.

The Dyson handheld semi-permanent counter unit / display has a sheet metal fabricated body, powder-coated in mat black. A custom mattress was designed. The sheet metal arm was fabricated to uplift the Dyson © Portable Handheld Vacuum. Featuring a simulated mattress piece to set-up context as well as innovative interchangeable magnetic panel graphics. Accessories locators are present on the right side of the display to promote the sweet of connections included in the purchase of the Dyson handheld vacuum products.

Displays were produced and assembled in Exposure’s overseas factory and sea freighted to Australia with distribution to electrical retailers, Myer and David Jones.

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