Brand Identity & Guidelines

Brand Identity & Guidelines

Brand Identity

Brand Identity

Every business needs a brand identity, at Exposure Creative we work with you to create a brand identity that matches your businesses unique style.

Brand identity is the aggregation of what your business does, mission statement, personality, promise to the clients and competitive advantages.

Having a logo created for your brand and making sure that logo is true to your brand values and personality is key to our design process.

Brand Identity Guidelines

Brand Identity Guidelines

Every business needs to have a brand identity and all forms of communication from your business needs to be in a consistent format. E.g Logo use, colour palette and design elements.

The development of a brand identity guideline will give your business a document that can be given to any designer or agency and will ensure that your brand is promoted in the same way in all marketing communications.

A brand identity guideline will include:

  • Logo
  • Logo specifications
  • Logo use
  • Logo colour
  • Links to logo files (JPEG, EPS, Ai)
  • Examples of where your logo can and can’t be used
  • Business colour palette
  • Business colour palette breakdown (CMYK & PMS)
  • Print advertising design templates
  • Web advertising design templates
  • Bespoke items that can be tailored to your business needs
Stationery Design

Stationery Design

Designing stationery to match your business needs:

  • Business cards
  • Letterheads
  • Envelops
  • Email signatures
  • Greeting cards
  • Stickers…

Want a great design for your next project?

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